The Business Of Permaculture Course:
I would like to offer the opportunity for you to learn practical knowledge about what is required to start up, and run your own successful permaculture business from a farmer, doing exactly this.
This course is suitable for those who already have permaculture, and/or horticulture skills and are wanting to start their own farms, or enterprises, selling the products that they grow or produce.
2019 Course Dates To Be Confirmed:
WHEN: A weekend in Feb / March 2019
WHERE: Geoff and Nadia Lawton's Zaytuna Farm, The Channon NSW - The Permaculture Research Institute
Session 1: (4hrs)
In this session I cover the importance of setting clear and realistic goals to keep you on track to succeed in your agribusiness. I also cover the differences of running your farm as a hobby or as a business, and the characteristics required of a Farmpreneur.
Then I delve into creating a simple business plan that you can action, and some basics to get you started with Marketing and Branding your business.
Session 2: (4hrs)
In this session I cover farm cash flow and infrastructure requirements, as well as running costs of your operation.
I look in detail at who your customers are, where they are, and how you are going to find them.
There are a number of Sales Channels open to local producers, we cover a few below, looking at the advantages and disadvantages of each:
- Farm Gate
- Farmers Markets
- CSA (Community Supported Agriculture)
- Veg Boxes
I also have a look at some other effects on your business such as:
1. Labour Costs and Availability
2. Weed Management
3. Pest and Disease Management
4. Sustainable organic land management
Session 3: (4hrs)
In this session I look in depth at The fresh produce Industry in Australia. I cover supply and demand in the marketplace, the role of wholesalers, providors, distributors and co-operatives.
I then look at some ways to find land, clarify land specs, and lease considerations.
I also look at supply and demand and crop selection for your size, as well as the context of your local market.
Session 4: (4hrs)
I give each student an opportunity to present their Agribusiness idea to the group, so that we can 'think together', and strengthen your project's potential for success.
Field Visit - Lifeforce Farm
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Ebook Guide is coming!!!!!
After many requests, we are now working on putting together an ebook guide based on our course...Watch this space!